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  • Erika Achilles

Rules + Rebels...

If you’re female between the ages of life and death, it’s likely you’ve compared yourself to another female at least once in your life (or in the last five minutes). It’s what we do. We compare the size of our thighs, how many Instagram followers we have, the handbags we carry, the colour of our hair and how successful we are.

Because you're not allowed to fail in fashion, especially in this age of social media, when everything is about leading an amazing and successful life. Nobody today is allowed to fail, instead the prospect causes anxiety and fear.


Fashion is full of anxious people. No one wants to be the one missing out.

I wrote a book about my journey because I was ready to challenge the pressure from the media that has smothered women for decades.

I was ready to throw guilt out the window. I was raising my middle finger to diet culture, magazine covers and self help books that tell us we are sick and broken.


I was ready to show women that we are enough, right now, exactly as we are.

Because there’s one thing I have finally learned:

It’s not about the thinnest woman in the room with no wrinkles and toned abs and a $5000 handbag. It’s about the woman in the room who can give herself everything she wants, who makes others feel valued, and who turns the damn room upside down simply by walking into it.

She’s not turning heads because she’s the most liked or the most intimidating. She’s turning heads because her energy is undeniable.

The most confident women are the ones who feel it. And we can’t help but see it.

That’s the kind of woman I want to be!


It’s time we realize that we can all be that woman.

It’s time to realize that becoming her is as simple as deciding.

Imagine if you stopped putting your happiness in the hands of others.

Imagine if you stopped waiting for validation from external forces.

Imagine you became intimate with failure, cellulite, success, wrinkles, imperfections, fuck-ups, and vulnerability.

Imagine if you retired the idea of perfection and decided to fully be yourself?

That’s what my book 𝗥𝗨𝗟𝗘𝗦 + 𝗥𝗘𝗕𝗘𝗟𝗦 is about.

𝗥𝗨𝗟𝗘𝗦 + 𝗥𝗘𝗕𝗘𝗟𝗦 book available now.

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