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  • Erika Achilles

This is me...


𝗧𝗵𝗶𝘀 𝗶𝘀 𝗺𝗲 - a self-confessed, somewhat crazy (yes, my mother even had me tested), business woman, wife, mother, designer, dreamer, story teller... the creative brain behind New Zealand's much loved fashion brand – Anyone’s Daughter. ​ I’m a girl who loves rock music, roller skating, driving with the window down, red lipstick and black lace, comfortable denim cut offs with animal print slides or black leather high tops - a little bit NZ beach meets grunge, fitting my Bay of Plenty roots, not always the glam image of fashion industry success. ​ I'm known for saying what I think, I swear a lot, listen to rock music, drive a supercharged car and I wear a lot of black. Some people have names for these things – I’ve been called a witch, bitch, bogan... ​ I can find any excuse to celebrate with a glass of wine.

I have always been inspired by rebellion. I find myself gravitating towards women who play by their own rules and clothes that feel daring but still wearable. This is why I love a good print! Cheers to the women who aren’t afraid to take risks in life or in their wardrobes. ​ I speak 3 languages: English, sarcasm and movie quotes. ​ I’m a Mum, but that doesn’t stop me from wanting to dress well. My aim, regardless of whether you’re a Mum, a model, a lawyer or a teacher, you should be able to find cool and suitable pieces from my label. ​ I believe if you work hard and are kind, amazing things will happen. ​ I am an over-sharer on the internet. ​ My clothing isn’t about magazine features and runway details. I create cool clothing for real women. My clothing tells a story – your story. It’s about everyday life – authentic, spontaneous and being lived out loud. ​ So it’s safe to say I’m not your average designer. Then again I’m not your average anything. Chances are neither are you (and that’s why you’re here). If you’re ready to style your wardrobe and your mind then you’re in the right place. ​ Welcome to Anyone’s Daughter. I’ve been waiting for you…

ℰ𝓇𝒾𝓀𝒶 🖤

www.anyonesdaughter.co.nz

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