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  • Erika Achilles

This is me...


๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—บ๐—ฒ - a self-confessed, somewhat crazy (yes, my mother even had me tested), business woman, wife, mother, designer, dreamer, story teller... the creative brain behind New Zealand's much loved fashion brand โ€“ Anyoneโ€™s Daughter. โ€‹ Iโ€™m a girl who loves rock music, roller skating, driving with the window down, red lipstick and black lace, comfortable denim cut offs with animal print slides or black leather high tops - a little bit NZ beach meets grunge, fitting my Bay of Plenty roots, not always the glam image of fashion industry success. โ€‹ I'm known for saying what I think, I swear a lot, listen to rock music, drive a supercharged car and I wear a lot of black. Some people have names for these things โ€“ Iโ€™ve been called a witch, bitch, bogan... โ€‹ I can find any excuse to celebrate with a glass of wine.

I have always been inspired by rebellion. I find myself gravitating towards women who play by their own rules and clothes that feel daring but still wearable. This is why I love a good print! Cheers to the women who arenโ€™t afraid to take risks in life or in their wardrobes. โ€‹ I speak 3 languages: English, sarcasm and movie quotes. โ€‹ Iโ€™m a Mum, but that doesnโ€™t stop me from wanting to dress well. My aim, regardless of whether youโ€™re a Mum, a model, a lawyer or a teacher, you should be able to find cool and suitable pieces from my label. โ€‹ I believe if you work hard and are kind, amazing things will happen. โ€‹ I am an over-sharer on the internet. โ€‹ My clothing isnโ€™t about magazine features and runway details. I create cool clothing for real women. My clothing tells a story โ€“ your story. Itโ€™s about everyday life โ€“ authentic, spontaneous and being lived out loud. โ€‹ So itโ€™s safe to say Iโ€™m not your average designer. Then again Iโ€™m not your average anything. Chances are neither are you (and thatโ€™s why youโ€™re here). If youโ€™re ready to style your wardrobe and your mind then youโ€™re in the right place. โ€‹ Welcome to Anyoneโ€™s Daughter. Iโ€™ve been waiting for youโ€ฆ

โ„ฐ๐“‡๐’พ๐“€๐’ถ ๐Ÿ–ค

www.anyonesdaughter.co.nz

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