RULES + REBELS - Daring to be yourself in business + other stories of fashion + f*ck ups

A book written by Erika Achilles - Founder and Creative Director of Anyone's Daughter.

Daring to be yourself in business can be easier than you think. Rules + Rebels is going to change your business, your thinking, your direction, and maybe even change your life.
After decades in the fashion industry, with some great successes and spectacular failures, Erika Achilles blends her personal stories with the important business and life lessons she has learned along the way. She believes you can’t confuse bad decisions with bad luck and that success is about trusting your instincts and knowing which rules to follow and which rules to break, doing business on your own terms and daring to be yourself.
Be a rebel. Write your own rules.


What people are saying...


“Well worth a read. Love the writing style, it feels like you are reading honest and open words from a best mate.” – Desiree Turner (NZ)


“Erika’s approach can seem a little unconventional, but time and again, Erika keeps proving she’s the real deal.” – Rachel Winters (USA)


“Full of advice, goal setting tips and real nitty gritty truths all from Erika's own businesses experiences, with some hilariousness thrown in. I loved it!” - Kelly Boxell (NZ)


“If you think you have done everything to get your biz cranking....Think again! This book shows extraordinary tenacity and what 100% commitment looks like. If you need a kick up the butt and a reality check...Read this book!” – Natalie Tolhopf – Catapult Your Business (NZ)


“Every great thinker uses the ideas in this book, but it took Erika to write them down for the rest of us.” – Claire Madden (USA)


“A fabulous read, not only if you have or are thinking of starting your own business but a great read for anyone who has a dream of their own and goals to achieve.  It’s very down to earth and honestly written...not full of warm fuzzies that sound good but aren’t realistic in the world we live in.”  – Charlotte Dawes (NZ)

Rules + Rebels Book - Paperback